Black Friday Fitness Deals (2023): Save on Dumbbells, Rowers, and More

Black Friday can be one of the most exciting days of the year for fitness junkies, especially those who train at home. Throw in Cyber Monday, too, and you have even more chances to stock up on the best home gym equipment without paying full price. Even if you don’t have a home gym, you can find Black Friday fitness sales on workout apparel, recovery tools, supplements, and more.

Whether you’re shopping for yourself or a relative who’s been dropping hints about wanting a new barbell or weightlifting belt, the Breaking Muscle team has you covered. We’ve curated a list of Black Friday sales from our favorite brands, so you can spend less time researching and more time checking off your or your loved ones’ wishlists.

The deals below are based on the information we have as of this writing and are subject to change.

Featured Black Friday Fitness Deals of 2023

Information on Black Friday fitness deals for 2023 is still rolling in. Historically, though, we’ve seen discounts on exercise equipment like top-rated adjustable dumbbells, squat racks, kettlebells, weight benches, treadmills, rowing machines, ellipticals, and exercise bikes. We’ve also seen deals on running shoes, apparel, fitness trackers, and massage guns. If you want to make health and wellness a priority this holiday season, you should also be able to find deals on high-quality collagen powder, greens powders, and other supplements.

Nearly all top fitness brands offer at least some kind of discount for Black Friday, including NordicTrack, Bowflex, ProForm, Garmin, Schwinn, REP Fitness, and Bells of Steel. Bookmark this page and check back often — we’ll keep updating it as more discounts become available.

Best Black Friday Deals on Strength Equipment

• Snode: Get 30% off the Snode Adjustable Dumbbell Cast Iron Flexbell Stand with the code BM30. See below for additional coupons (all promotions valid from November 1 through November 30):
  • Use the code FREESTAND for a free Steel Stand (worth $209) with a purchase of the AD80 adjustable dumbbells (limited to the first 300 sets).
  • Use both BUNDLE and 15OFF codes to save $139 on the AD80s and the All Cast Iron Stand bundle purchase.
  • Use code 15OFF on all products sitewide (except the AD80s), like the Smith machine, stands, rowing machines, bikes, magnetic adder weights, and benches, to get 15% off.

Best Black Friday Deals on Supplements and Nutrition

• Legion: For the entire month of November, BOGO 50% off individual products and get a Legion gift card for orders over the below tiers:
  • $10 gift card on orders over $99
  • $20 gift card on orders over $149
  • $40 gift card on orders over $199

Best Black Friday Deals on Smart Home Gym Equipment

• Tonal: $500 off, plus an additional $200 off with the code BRMSP4BFR (deals run from November 6 at around 10 AM EST through December 4)

Tips for Finding the Best Black Friday Fitness Deals

Shop Early

For the past couple of years, Black Friday hasn’t been just one day. Brands start offering deals as early as November 1 and run promotions and flash sales all month long. It’s worthwhile to start making your fitness wishlist as soon as possible. Otherwise, the item you want may be out of stock by the time Black Friday arrives.

Additionally, some companies offer their biggest and best deals for a limited number of hours on Black Friday. Hard as it may be to wake up early after a day of eating and lots of family time, it can be worth it to score major discounts on the best barbells, kettlebells, rowers, and more.

Research Pricing History

A common tactic amongst retailers is to jack up the prices of big-ticket items right before Black Friday and then offer discounts on the increased price. Ill-informed consumers may think they’re getting a good deal. In reality, they’re actually not saving much money at all. The discounted price usually ends up being close to the original price.

In the weeks before Black Friday, monitor the price of your desired items. You can set price alerts with mobile apps and browser extensions like Karma. Camelcamelcamel is a good resource for price-tracking items sold on Amazon. With these tools, you’ll be able to determine if you’re getting a legitimately good deal on Black Friday.

Install Browser Extensions for Coupon Codes and Cashback Rewards

Speaking of browser extensions, you may want to sign up for one that offers cashback rewards at various online stores. One of the most popular ones that I can personally vouch for is Rakuten. When you make a purchase on a participating retailer’s website, Rakuten gets an affiliate commission based on a pre-determined percentage. Instead of keeping that commission, they share it with you.

Many companies also increase the percentage you get back for Black Friday and Cyber Monday. A brand that normally offers two percent cashback throughout the year may increase it to 10 percent for these two days.

The one drawback of Rakuten is that it only pays out commissions once every quarter. If you want more immediate savings, try the Capital One Shopping or Honey browser extensions. During checkout on participating retailers’ websites, Capital One and Honey will search for the best coupon codes and apply them to your order.

Sign Up for Emails and Texts

It’s common for companies to offer exclusive deals only to customers who opt into emails and texts. If there’s a piece of fitness equipment you really want, I recommend signing up for email and/or text alerts from the company. This way, you won’t miss out on a significant discount or risk the item selling out before you’re able to jump online.

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